هر روز بهتر می شویم، اگر روحیه و امید داشته باشیم. (روزنوشتهای سید محمد اعظمی نژاد)
ماجرای بازاریابی تلفنی
یکشنبه 1396/06/5 ساعت 10:38 ق.ظ | نوشته ‌شده به دست سید محمد اعظمی نژاد | ( دیدگاه ها )

با وجود اینکه این روزها ابزارها و روش های بازاریابی در نسبت به گذشته کاملا دچار تغییر شده و در تسخیر شبکه های اجتماعی است، بعضی از مدیران بنگاه های اقتصادی هنوز اصرار و باور در اثربخشی روش های سنتی مثل بازاریابی تلفنی هستند. که البته برای برخی از کسب و کارها با توجه به سطح بلوغ مخاطب ممکن است هنوز با درصد احتمالی از موفقیت نتیجه حاصل شود. 
با وجود ریسک بالای شکست موفقیت در #بازاریابی_تلفنی، اگر بازاریابان حرفه ای و آموزش دیده به این کار گمارده شوند، درصد احتمال موفقیت بسیار افزایش می یابد.
اجازه دهید ماجرایی واقعی برای شما بازگو کنم: 
ساعت حدود 9 صبح است، زنگ تلفن همراه من به صدا در می آید. شماره تماس ناشناس است، کسی که پشت خط است مرا با نام فامیل خطاب می کند و پس از اطمینان از هویت، بدون انقطاع و هیچ مکث و امکان هرگونه واکنشی از سوی من، شروع به معرفی خدمات ارائه شرکتی می کند که نماینده آن است، خدماتی که معرفی می کند برای من کارآیی ندارد(و البته هم کاربردی داشت و با توجه به شیوه معرفی آن اشتیاقی برای ادامه گفتگو نداشتم) و بنابراین به آن فرد اعلام کردم تمایل و نیازی به گرفتن خدمت مذکور ندارم. آن فرد نیز بلافاصله پس از شنیدن این صحبت و هیچگونه مقاومتی تماس را قطع نمود. 
اما این ماجرا اینجا به پایان نمی رسد! این تماس توسط همان فرد دقیقا با همان کیفیت طی کمتر از دو ساعت بیش از 8 بار تکرار شد و جالب این بود که بازاریاب مذکور تماس های قبلی خود را به یاد نداشت و هربار گمان می کرد که این تماس، نخستین مکالمه او است. البته این تجربه برای من موضوع کاملا جذاب و قابل مطالعه ای بود! 
در پایان گفتگوی آخرین تماس آن بازاریاب، نام او را پرسیدم و جالب این بود که انگار او انتظار داشت این تماس نیز(احتمالا مانند همه تماس های دیگرش) ناموفق به پایان برسد! و از او پرسیدم آیا در کنار نام کسانی با آنها تماس می گیرد، علامتی درج نمی کنید؟ آیا واکنش آنها را به ثبت نمی رسانید؟ و با کمال تعجب اینکه آن بازاریاب هیچ روش و نظامی برای ثبت درست اطلاعات نداشت و اصلا در ابتدا نمی دانست 8 بار با من تماس گرفته است! 
در دل به عاقبت وقت و هزینه ای که صرف این کار شده بود می اندیشیدم. حتما مدیر آن کسب و کار پس از روزها و ساعت ها صرف و وقت انرژی به این ننیجه می رسد که این روش اصلا جواب نمی دهد! انکار این روزها بازار هم خیلی خراب است! غافل است از اینکه با اندکی آموزش و تمرکز درست ممکن بود نتیجه ای متمایز به دست آورد. 



مرتبط با: نوشته های شخصی ,


می توانید دیدگاه خود را بنویسید
canadianpharmacyonline چهارشنبه 1398/08/8 08:39 ب.ظ
canadian pharmacies online http://canadianpharmacyworldwide.com/ canadian pharmacies online !
Hi would you mind sharing which blog platform you're working with? I'm looking to start my own blog in the near future but I'm having a difficult time choosing between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your design and style seems different then most blogs and I'm looking for something completely unique. P.S My apologies for getting off-topic but I had to ask!
kraft gift boxes wholesale یکشنبه 1398/07/28 04:53 ب.ظ
After I originally commmented I appear to have clicked tthe -Notify me when new comments are
added- checkbox and from now on each time a comment is added
I recieve 4 emails with the same comment. There hass tto bee a meas you
can remove me from that service? Kudos!
how to get help in windows 10 چهارشنبه 1398/04/26 11:14 ق.ظ
Hmm is anyone else encountering problems with the images on this blog loading?
I'm trying to figure out if its a problem on my end or if it's the blog.
Any responses would be greatly appreciated.
erectile medicine for men شنبه 1398/04/22 10:14 ب.ظ
instant cure ed http://viagralim.us instant cure ed !
Hello, i feel that i saw you visited my website thus i came to go back the desire?.I'm attempting to in finding things to enhance my site!I suppose its adequate to use a few of your ideas!!
http://tinyurl.com/y4p62p6l دوشنبه 1398/04/10 02:35 ب.ظ
First off I would like to say awesome blog! I had a quick question that I'd
like to ask if you don't mind. I was interested to know how you center yourself and clear your thoughts prior to writing.

I have had a hard time clearing my thoughts
in getting my ideas out there. I truly do take pleasure in writing
but it just seems like the first 10 to 15 minutes tend to be lost
just trying to figure out how to begin. Any ideas or hints?
Kudos!
how to get help in windows 10 شنبه 1398/04/8 07:24 ق.ظ
Hi there! This post couldn't be written any better!
Reading through this post reminds me of my old room mate!
He always kept talking about this. I will forward
this article to him. Fairly certain he will have a
good read. Thanks for sharing!
quest bars یکشنبه 1398/03/26 09:25 ب.ظ
Hi there would you mind letting me know which hosting company you're working with?
I've loaded your blog in 3 different internet browsers and I must say this blog loads a lot faster then most.

Can you suggest a good internet hosting provider at a reasonable price?
Many thanks, I appreciate it!
quest bars یکشنبه 1398/03/26 03:36 ب.ظ
My relatives always say that I am wasting my time here at net, except I know I am getting know-how every day by reading thes good posts.
where to buy natural viagra دوشنبه 1398/03/20 03:26 ق.ظ

You really make it seem so easy with your presentation but I find this matter to be really something that I think I would never understand. It seems too complicated and extremely broad for me. I am looking forward for your next post, I'll try to get the hang of it!
ps4 games 2018 شنبه 1398/03/18 07:16 ق.ظ
When I originally commented I clicked the "Notify me when new comments are added" checkbox and now each time a comment is added I get three emails with the same comment.
Is there any way you can remove me from that service?
Thank you!
gamefly free trial جمعه 1398/03/10 03:05 ق.ظ
What's up, I log on to your blog regularly. Your story-telling style is witty, keep it up!
gamefly free trial سه شنبه 1398/03/7 11:22 ق.ظ
If you want to improve your knowledge simply keep visiting this site and be updated
with the latest news update posted here.
gamefly free trial سه شنبه 1398/02/31 07:07 ق.ظ
My partner and I absolutely love your blog and find most of your post's to be precisely what I'm looking for.
Would you offer guest writers to write content in your case?
I wouldn't mind composing a post or elaborating on a number of the subjects you write concerning here.

Again, awesome web site!
download minecraft for free پنجشنبه 1398/02/26 07:40 ب.ظ
Thanks for your marvelous posting! I genuinely enjoyed
reading it, you will be a great author.I will make
sure to bookmark your blog and may come back in the future.

I want to encourage yourself to continue your great posts,
have a nice weekend!
g یکشنبه 1398/02/22 04:26 ق.ظ
Howdy just wanted to give you a quick heads up. The words in your post seem to be running off the screen in Chrome.
I'm not sure if this is a formatting issue or something to do
with browser compatibility but I figured I'd post to let you know.
The design and style look great though! Hope
you get the issue resolved soon. Thanks
free minecraft جمعه 1398/02/20 05:54 ب.ظ
Hi, i believe that i noticed you visited my web site thus i got here to go back the desire?.I am attempting to find things to improve my site!I assume its good enough to make use of a
few of your ideas!!
minecraft download pc پنجشنبه 1398/02/19 04:39 ب.ظ
This is a topic that's near to my heart...
Thank you! Where are your contact details though?
minecraft pc download پنجشنبه 1398/02/19 10:58 ق.ظ
This piece of writing presents clear idea in favor of the new viewers of blogging, that
actually how to do blogging and site-building.
gamefly free trial دوشنبه 1398/02/16 12:15 ق.ظ
You really make it seem really easy together with your presentation but I to find this topic
to be actually something which I think I might by no means understand.
It sort of feels too complicated and very vast for me.
I am looking ahead in your next publish, I will try to get the cling of
it!
gamefly free trial یکشنبه 1398/02/15 10:14 ق.ظ
It's remarkable in support of me to have a web page, which
is useful in favor of my know-how. thanks admin
gamefly free trial شنبه 1398/02/14 09:28 ب.ظ
Hi there, just became alert to your blog through Google, and found that it's truly informative.
I'm gonna watch out for brussels. I'll appreciate if you continue this in future.

Numerous people will be benefited from your writing. Cheers!
gamefly جمعه 1398/02/13 03:08 ب.ظ
Very good info. Lucky me I found your website by chance (stumbleupon).
I've book marked it for later!
gamefly چهارشنبه 1398/02/11 06:10 ب.ظ
This post is invaluable. Where can I find out more?
minecraft سه شنبه 1398/02/10 10:49 ب.ظ
We're a group of volunteers and opening a new scheme in our community.
Your website provided us with valuable information to work on. You have done a formidable
job and our whole community will be grateful to you.
tinyurl.com پنجشنبه 1398/01/29 01:47 ق.ظ
Very quickly this website will be famous among all blogging and site-building viewers, due to it's pleasant articles or reviews
minecraft یکشنبه 1398/01/25 09:20 ب.ظ
Have you ever considered writing an ebook or guest authoring on other
websites? I have a blog based on the same information you discuss and would really like to have you share some stories/information. I know my audience
would appreciate your work. If you are even remotely interested, feel free to shoot me
an email.
minecraft چهارشنبه 1398/01/21 06:23 ب.ظ
Hello, I read your new stuff on a regular basis. Your writing style is awesome, keep doing what you're doing!
tinyurl.com سه شنبه 1398/01/20 07:27 ب.ظ
Hello everyone, it's my first visit at this web page, and post is
genuinely fruitful for me, keep up posting these types of articles.
tinyurl.com سه شنبه 1398/01/20 12:05 ب.ظ
Hi! Do you know if they make any plugins to protect against
hackers? I'm kinda paranoid about losing everything I've worked hard on. Any tips?
minecraft یکشنبه 1398/01/18 12:16 ب.ظ
I am sure this post has touched all the internet visitors, its really really
good piece of writing on building up new blog.
 
لبخندناراحتچشمک
نیشخندبغلسوال
قلبخجالتزبان
ماچتعجبعصبانی
عینکشیطانگریه
خندهقهقههخداحافظ
سبزقهرهورا
دستگلتفکر
نمایش نظرات 1 تا 30
 
نظر سنجی
به نظر شما نقش هریک از ما برای بهبود کیفیت زندگی خود در کشور چقدر است؟





دیگر موارد
تعداد مطالب :
تعداد نویسندگان :
آخرین بروز رسانی :
بازدید امروز :
بازدید دیروز :
بازدید این ماه :
بازدید ماه قبل :
بازدید کل :
آخرین بازدید :

Instagram
ساخت وبلاگ در میهن بلاگ

شبکه اجتماعی فارسی کلوب | اخبار کامپیوتر، فناوری اطلاعات و سلامتی مجله علم و فن | ساخت وبلاگ صوتی صدالاگ | سوال و جواب و پاسخ | رسانه فروردین، تبلیغات اینترنتی، رپرتاژ، بنر، سئو